I found some of these points helpful in making my promo packet. Really thinking of yourself and your work as a product rather than a project or a series puts things into a new perspective. It reminds me of the importance that you have to sell this in order to be successful. It is more than just sending someone your work, you are selling yourself. You are no longer an artist, you are a product. But hey, its all about making money isn't it? It doesn't matter how much you have to sacrifice yourself. It's all just a business.
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